Bonnie Horton is a multi-unit Drybar franchise owner leading three Nashville area locations with a passion for brand growth and leadership development. With 20+ years of experience in brand partnerships, sales strategy, and business operations, she is dedicated to driving profitability, scaling locations, and strengthening the Drybar network.

Since opening her first shop in 2019, Bonnie has become a trusted operator known for her strategic mindset, operational discipline, and commitment to delivering an exceptional guest experience. Before franchising, she led high-impact brand campaigns for Fortune 500 companies in entertainment and media, bringing a strong understanding of consumer engagement and storytelling to her work today.

Bonnie is committed to collaborating with WellBiz to ensure Drybar remains the #1 blowout brand while empowering franchisees to maximize profitability and build thriving, sustainable businesses.